BIG IDEA // SOCIAL // INFLUENCER CAMPAIGN
Dodge – Operation 25//8
POWERHOUSE RESULTS:
+ 2,983,328,290 Impressions
+ 4,604,849 Video Views
+ 3,571,005 OEM Site Visits
+ 1,575,904 LFAs
+ 1,175,121 BMOs
CREDITS:
Agency - GlueIQ
CEO - Gaston Legorburu
Creative Director (Copy) - Casey Woods
Creative Director (Art) - John McHale
In the fall of 2021, a shortage of microchips created a shortage of cars. So, instead of driving people to the dealerships, we cooked up an audacious idea to supercharge brand love and grow our awareness with new audiences. How? By giving away 25 dream Dodges (worth $105,000) at the same time that no one could get a car. But instead of Dodge giving the cars away, we gave them to 25 influencers who promoted the giveaway organically through their own content and channels. The results blew away all expectations.
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