Baptist Health South Florida

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CREDITS:

Agency - República Havas

Creative Director (Copy) - Casey Woods

Creative Director (Art) - Michael DeJesus

Love Your Heart Radio - Bacon

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Love Your Heart Radio - Cigar

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For Baptist Health's Mammogram campaign, we pushed the boundaries by using lenticular printing to create a 3D effect for our bus shelter ads and customized billboards that popped off the proverbial page.

Healthcare advertising tends to be clinical and trite. As creative lead, I sold the client on something more explosive.

Baptist Health South Florida

TV // RADIO // PRINT // EXPLOSIONS