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EXPERIMENTAL // 360 // REALITY SHOW // INSANITY
Dodge - Chief Donut Maker
As lead creative director, I tackled ideation and writing, a lot of the editing, and oversaw the production. I applied my knowledge from being on Reality TV for our very own Reality TV short competition series. Watch Episode 1 below:
THE SWEETEST RESULTS:
170K applications in 6 weeks
7.7M organic engagements
3.6M visits to DodgeGarage.com
How do you cut through the clutter of advertising and marketing to reach people with stories of pure brand love? You activate your hardcore loyalists to create the content for you – by offering up the sweetest gig ever.
EXPLORE MORE DODGE
CREDITS:
Agency - GlueIQ
CEO - Gaston Legorburu
Creative Director (Copy) - Casey Woods
Creative Director (Art) - John McHale
Production – Kaboom and MotorTrend
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