How do you raise $750 million dollars for the 4th largest public research university in the country? You don't. You overachieve and raise $850 million. As sole creative director on this campaign, I was tasked with writing and leading the production on a series of short films, developing a Case Statement, and creating a visual design system for a wide array of assets. The campaign won 8 Council for Advancement and Support of Education (CASE) Awards.