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TV // TESTIMONIAL // INFLUENCER // TRIPLETS
Jenny Craig
The biggest problem with getting people to sign up for a weight-loss program is their desire to put it off. I realized that we could tap into the very common expression, "Diet starts Monday" (which had yet to be used in an ad), to help motivate our audience.
CREDITS:
Agency - GlueIQ
CEO - Gaston Legorburu
Creative Director (Copy) - Casey Woods
Creative Director (Art) - Michelle Berrios
Production – Sincbox
When it comes to weight loss, nothing is more powerful than the before-and-after. But, it's hard to make the jump from the before to the after feel attainable, or even believable. So, we came up with something never done before... and it only took 6 months to make.
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